Max pain is the price where the total value of all open calls and puts would be lowest at expiration, so option buyers as a group would lose the most. Some traders watch it as a level the stock may drift toward near expiration, because option sellers, often market makers, hedge their positions in ways that can pull the price toward heavily traded strikes. It is a theory, not a guarantee.

As of the Nov 4, 2026 close, max pain for Urban Outfitters options about one week from expiration was $85.86. The chart above shows the exact max pain for each expiration date.

Urban Outfitters closed above its near-term max pain on 20 of the last 20 trading days. On Nov 4, 2026 it closed at $91.76, 6.9% above max pain of $85.86.

Over the last 20 trading days, near-term max pain for Urban Outfitters ranged from $75.00 to $88.00. It went from $75.14 on Oct 8, 2026 to $85.86 on Nov 4, 2026. See the URBN max pain history for a longer view.

Founded in 1970, Philadelphia-based Urban Outfitters is a multibrand apparel and home goods retailer that operates approximately 800 stores and e-commerce platforms in the US, which accounts for about 87% of sales, as well as in other regions.