Max pain is the price where the total value of all open calls and puts would be lowest at expiration, so option buyers as a group would lose the most. Some traders watch it as a level the stock may drift toward near expiration, because option sellers, often market makers, hedge their positions in ways that can pull the price toward heavily traded strikes. It is a theory, not a guarantee.

As of the Nov 4, 2026 close, max pain for Williams-Sonoma options about one week from expiration was $241.42. The chart above shows the exact max pain for each expiration date.

Williams-Sonoma closed above its near-term max pain on 20 of the last 20 trading days. On Nov 4, 2026 it closed at $269.98, 11.8% above max pain of $241.42.

Over the last 20 trading days, near-term max pain for Williams-Sonoma ranged from $230.00 to $243.63. It went from $230.14 on Oct 8, 2026 to $241.42 on Nov 4, 2026. See the WSM max pain history for a longer view.

With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the nearly $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas.